WBD’s Craft Brewery Tour: Steel And Oak Brewing Co. of New Westminster, B.C. CANADA

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Name:Jorden Foss

Occupation:Brewery Owner

 

 

 

 

 

WBD:What sparked your interest in Craft Brewing andhow did you guys get started?

I’ve always been into food and flavours so craft beer was an easy match for me. My partner Jamie and I started to get into craft beer and joked about starting a brewery up. We always figured it would be a bad idea. Then we went to Tofino with our wives and found Tofino Brewing Co. We looked at their operation and figured if they could make great beer for a smaller community like Tofino why couldn’t we in New West!? Thus the dream began…

WBD:What is your favorite part of your job?

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Chatting with our community and customers. Β My wife says I’m chatty and she is right. I love talking about beer in general with people so to get to do that for a living is a dream.

WBD:What is your favorite type of beer?

I’m a huge fan of ESB’s… and I’m not just saying that because we do one at Steel & Oak ;) But really nailing down a favourite type is tough. It depends on my mood. A well crafted European Pilsner suits a hot day for me. In the winter I love stouts and porters. But, if I see a new sour beer in my liquor store that will get my money every time.

WBD:How did you come up with the branding and the name for Steel & Oak?

The branding was really a group effort between our logo designer Dylan Yee, or packaging designers AKA, my wife Alissa, Jamie and Myself. With any small business a lot of it is actually done by the owner’s (Jamie and I) but all of the big ticket items are done by our guys at AKA.

The name Steel & Oak symbolizes the modernness of today while paying homage to the craftsmanship of years long past. Materials of strength and durability, steel and oak house, protect and nurture what we stand for most – exceptional tasting craft beer.

WBD:What advice do you have for someone wanting to start down your path?

Plan well, make fantastic beer, save about twice as much money as you think you’re going to need and remember to breathe and enjoy it.

 

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